| Title | ON:OFF 24 STARRING GOTA WATABE |
| Brand | NEWBALANCE JAPAN |
| Product / Service | PF-FLYERS |
| Category | A04. Other Consumer Products |
| Entrant | SHIFTBRAIN Tokyo, JAPAN |
| Entrant Company: | SHIFTBRAIN Tokyo, JAPAN |
| Advertising/Web Design Agency: | SHIFTBRAIN Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Naoyuki Akiba | Boomer | Producer |
| Hirokazu Sugii | Boomer | Producer |
| Takuma Kato | Shiftbrain | Creative Director |
| Masaya Yamamoto | Shiftbrain | Director |
| Chiaki Matsumoto | Shiftbrain | Designer |
| Hiroaki Yasutomo | Shiftbrain | Technical Director |
| Masahito Okumura | Shiftbrain | Programmer |
| Yuhei Sawabe | Iam | Event Director |
| Social Bridge | Broadcasting Director |
Special Site of: "24 Starring GOTA WATABE OFF ON": sneaker brand "PF-FLYERS" is brand campaign in 2012 was held as a launch event of "ON OFF". Broadcast in real time 24 hours a day in front of Shibuya PARCO "Gota Watabe" actor. Can apply for the campaign by recording a movie or tweet with the hashtag from local, have been aired on the website. was developed in the original video recording function on the u-stream.