| Title | NEXT GAMES |
| Brand | NESTLÉ PRODUCTS |
| Product / Service | MILO CANS |
| Category | D01. Integrated Digital Campaign |
| Entrant | OGILVY & MATHER MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company: | OGILVY & MATHER MALAYSIA Kuala Lumpur, MALAYSIA |
| Advertising/Web Design Agency: | OGILVY & MATHER MALAYSIA Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Gavin Simpson | Ogilvy Malaysia | Chief Creative Officer |
| Gavin Simpson | Ogilvy Malaysia | Creative Director |
| Gavin Simpson | Ogilvy Malaysia | Art Director |
| Yeoh Oon Hoong | Ogilvy Malaysia | Art Director |
| Gorden Hiew | Ogilvy Malaysia | Art Director |
| Chin Kai Loon | Ogilvy Malaysia | Art Director |
| Martin Ng | Ogilvy Malaysia | Art Director |
| Andrew Low | Ogilvy Malaysia | Copywriter |
| Kevin Vijayakumar | Ogilvy Malaysia | Copywriter |
| Kok Lay Choon | Ogilvy Malaysia | Copywriter |
| Alexandra Sum | Ogilvy Malaysia | Web Designer |
| Ch'ng Kar Khuan | Ogilvy Malaysia | Web Designer |
| Mediacliq | Programmer | |
| Eric Yan | Ogilvy Malaysia | Agency Producer |
| Loo Seng Tuck | Ogilvy Malaysia | Agency Producer |
| Munirah Razali | Ogilvy Malaysia | Agency Producer |
| Jeremy Zainal | Mojo Films | Producer |
| Barney Chua | Director | |
| Two Am Music Studios | Sound |
As the leading chocomalt beverage in Malaysia, MILO has long been synonymous with traditional sports. It only reminded teens of the kids they were. As soon as they left school, they dropped out of MILO. The challenge was to make MILO relevant again to an entire generation of teens who value independence and self-expression. We launched MILO Cans Next Games a platform on Facebook that gave teens a chance to create sports that reflected their individuality. We also seeded an entirely new game 360 Pong on popular sharing sites. Teens could also experience other kinds of Next Games on-ground and online via interactive banners. They could change the rules of existing games, or better yet write their own rules.