Title | LITTLE AMAZINGS |
Brand | NOKIA |
Product / Service | LUMIA |
Category | C06. Other Digital Channels |
Entrant | WUNDERMAN Sydney, AUSTRALIA |
Entrant Company: | WUNDERMAN Sydney, AUSTRALIA |
Advertising/Web Design Agency: | WUNDERMAN Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Matt Batten | Wunderman | National Ecd |
Brent Clarke | Wunderman | Head Of Digital And Innovation |
Theodora Gerakiteys | Wunderman | Copywriter |
Paolo Meucci | Wunderman | Art Director |
Nicole Green | Wunderman | Digital Producer |
Paul Hayes | Wunderman | Producer |
Josh Parmenter | Wunderman | Videographer |
Tristan Waldram | Wunderman | Editor |
Serena Wong | Wunderman | Account Director |
Rebecca Masterson | Wunderman | Account Manager |
For the Australian launch of the Nokia Lumia on March 1, we created an entire month of video content for Nokia’s social properties, all shot on the Lumia to demonstrate the product proposition of ‘Amazing Everyday’ and inspire consumers with what’s possible with the phone. The phone was strapped to a car, laid on the racetrack under galloping horses, travelled to Hawaii, Thailand, New Zealand and Scotland, was taken to 30,000ft, and submerged underwater (even though it's not waterproof). Hundreds of clips were captured to secure just 31 amazing pieces of content - one for each day in March.