| Title | 15 MINUTES LOVE |
| Brand | TOSHIBA |
| Product / Service | SCIB (SECONDARY BATTERY) |
| Category | A06. Business Products & Services |
| Entrant | GREAT WORKS Tokyo, JAPAN |
| Entrant Company: | GREAT WORKS Tokyo, JAPAN |
| Advertising/Web Design Agency: | GREAT WORKS Tokyo, JAPAN |
| 2nd Advertising/Web Design Agency: | TAIYO KIKAKU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Takafumi Suzuki | Toshiba Corporation | Creative Supervisor |
| Yo Suzuki | Great Works | Creative Director |
| Junichi Saito | Cyber Agent | Planner/Producer |
| Atsushi Nakahashi | Cyber Agent | Planner/Casting/Pr |
| Oki Kobayashi | Taiyo Kikaku Co./Ltd. | Producer |
| Ichiro Shimura | Hinata | Director |
| Taku Suetomi | Hinata | Designer |
| Yuki Kawahara | Hinata | Programmer |
| Akinori Okamura | Hinata | Programmer |
| Kenji Kisui | Freelance | Programmer |
| Mitsue Yamamoto | Office Sanai | Photographer |
Secondary battery “SCiB” is installed in electrical motorcars. Its unique distinctive feature – users can instantly charge upto 80% in 15 minutes. Not only make our target recognize/understand the product, but also consider purchasing cars because of it. We targeted on male constantly play SNS. Users can experience fascinate 15 minutes time by interacting with celebrity, voice actress, weather girl, etc… by and experience virtual love affairs. 75 types of results based on "Fascination Rate" can be seen as a result. Result: Visitors over 250,000 Number of mails: 2 million Number of media reported: 136 medias Number of Tweet: 2,000