Title | GROW FOR GOLD |
Brand | SCHWEPPES |
Product / Service | SOLO |
Category | C04. Community Applications |
Entrant | BMF Melbourne, AUSTRALIA |
Entrant Company: | BMF Melbourne, AUSTRALIA |
Advertising/Web Design Agency: | BMF Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
David Klein | Bmf Melbourne | Executive Creative Director |
Chris Andrews | Bmf Melbourne | Art Director |
Callum Fitzhardinge | Bmf Melbourne | Copywriter |
Jake Courage | Bmf Melbourne | Account Director |
Warren Davies | Bmf Melbourne | Digital Architect |
Rhett Ortlipp | Bmf Melbourne | Editor |
SOLO wanted to raise awareness of their Olympic-themed SOLO Gold can during the London 2012 Olympics. As an unofficial sponsor with a budget of only $5000, how do we do that? Australia has never won Gold in the whitewater kayak, and we discovered why: the moustache. From SOLO’s 'extensive' experience with kayaking (approximately two ads in the '80's) we know you can’t kayak like a champion without one. So we launched an email and social media campaign encouraging the team to grow for gold.