Title | BURY THE PAST |
Brand | GABRIELA |
Product / Service | CAMPAIGN AGAINST SEX SCANDAL VIDEOS |
Category | D01. Integrated Digital Campaign |
Entrant | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
Entrant Company: | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
Advertising/Web Design Agency: | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Merlee Jayme | Ddb Dm9jaymesyfu | Chief Creative Officer |
Eugene Demata | Ddb Dm9jaymesyfu | Executive Creative Director |
Aste Gutierrez | Ddb Dm9jaymesyfu | Associate Creative Director/Copywriter |
Biboy Royong | Ddb Dm9jaymesyfu | Art Director |
Buboy Paguio | Ddb Dm9jaymesyfu | Associate Creative Director for Digital |
Gabbie Santiago | Ddb Dm9jaymesyfu | Account Director |
Natalla Dionisio | Ddb Dm9jaymesyfu | Intern |
Criselda Jane | Ddb Dm9jaymesyfu | Intern |
Rhalyn Maske | Ddb Dm9jaymesyfu | Intern |
Jed Perez | Ddb Dm9jaymesyfu | Intern |
Carlo Perlas | Tower of Doom | Producer |
Jeffrey San Juan | Tower of Doom | Editor |
The Philippines is number one in the world in sex scandal video searches, with 300,000 a month on Google, Yahoo!, and now, alarmingly, Facebook. Gabriela, one of the world’s foremost advocates of women’s rights, wanted to help these victims start anew. So we created the Gabriela ‘Bury the Past’ project. An integrated campaign that got thousands to add to their last name on Facebook the one word common to every scandal video search—“Scandal”. In tandem with further Search Engine Optimization, this would bury scandal video sites deep in search results, making them harder to find for sex scandal video searches.