BURY THE PAST

Short List
TitleBURY THE PAST
ClientGABRIELA
Product / ServiceCAMPAIGN AGAINST SEX SCANDAL VIDEOS
CategoryD01. Integrated Digital Campaign
EntrantDDB DM9JAYMESYFU Makati City, THE PHILIPPINES
Entrant Company:DDB DM9JAYMESYFU Makati City, THE PHILIPPINES
Advertising/Web Design Agency:DDB DM9JAYMESYFU Makati City, THE PHILIPPINES

Brief Explanation

The Philippines is number one in the world in sex scandal video searches, with 300,000 a month on Google, Yahoo!, and now, alarmingly, Facebook. Gabriela, one of the world’s foremost advocates of women’s rights, wanted to help these victims start anew. So we created the Gabriela ‘Bury the Past’ project. An integrated campaign that got thousands to add to their last name on Facebook the one word common to every scandal video search—“Scandal”. In tandem with further Search Engine Optimization, this would bury scandal video sites deep in search results, making them harder to find for sex scandal video searches.

Credits

Name Company Position
Merlee Jayme Ddb Dm9jaymesyfu Chief Creative Officer
Eugene Demata Ddb Dm9jaymesyfu Executive Creative Director
Aste Gutierrez Ddb Dm9jaymesyfu Associate Creative Director/Copywriter
Biboy Royong Ddb Dm9jaymesyfu Art Director
Buboy Paguio Ddb Dm9jaymesyfu Associate Creative Director for Digital
Gabbie Santiago Ddb Dm9jaymesyfu Account Director
Natalla Dionisio Ddb Dm9jaymesyfu Intern
Criselda Jane Ddb Dm9jaymesyfu Intern
Rhalyn Maske Ddb Dm9jaymesyfu Intern
Jed Perez Ddb Dm9jaymesyfu Intern
Carlo Perlas Tower of Doom Producer
Jeffrey San Juan Tower of Doom Editor
Links
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