Title | MANILA SCANDAL PART 2 |
Brand | GABRIELA |
Product / Service | CAMPAIGN AGAINST SEX SCANDAL VIDEOS |
Category | C01. Viral Video |
Entrant | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
Entrant Company: | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
Advertising/Web Design Agency: | DDB DM9JAYMESYFU Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Merlee Jayme | Ddb Dm9jaymesyfu | Chief Creative Officer |
Eugene Demata | Ddb Dm9jaymesyfu | Executive Creative Director |
Aste Gutierrez | Ddb Dm9jaymesyfu | Associate Creative Director/Copywriter |
Biboy Royong | Ddb Dm9jaymesyfu | Art Director |
Jem Lim | Just Add Water | Producer |
Alec Humphries | Just Add Water | Producer |
Gabbie Santiago | Ddb Dm9jaymesyfu | Account Director |
Buboy Paguio | DDB DM9JaymeSyfu | Associate Creative Director for Digital |
Dragon Pineda | Filmex | Director |
Underground Logic | Post Production |
Gabriela, one of the world’s foremost advocates of women’s rights, wanted to stop the spread of sex scandal videos. But how do you get people who loved spreading scandal videos to listen to a call to stop spreading scandal videos? We discovered that the only thing they loved more than a scandal is its sequel. So we created our own: the Manila Sex Scandal Part 2. It was shot and seeded exactly like a scandal video sequel, except that it was actually a different “sequel”—a documentary of a girl whose life had been ruined after her scandal video spread.