MANILA SCANDAL PART 2

Short List
TitleMANILA SCANDAL PART 2
ClientGABRIELA
Product / ServiceCAMPAIGN AGAINST SEX SCANDAL VIDEOS
CategoryC01. Viral Video
EntrantDDB DM9JAYMESYFU Makati City, THE PHILIPPINES
Entrant Company:DDB DM9JAYMESYFU Makati City, THE PHILIPPINES
Advertising/Web Design Agency:DDB DM9JAYMESYFU Makati City, THE PHILIPPINES

Brief Explanation

Gabriela, one of the world’s foremost advocates of women’s rights, wanted to stop the spread of sex scandal videos. But how do you get people who loved spreading scandal videos to listen to a call to stop spreading scandal videos? We discovered that the only thing they loved more than a scandal is its sequel. So we created our own: the Manila Sex Scandal Part 2. It was shot and seeded exactly like a scandal video sequel, except that it was actually a different “sequel”—a documentary of a girl whose life had been ruined after her scandal video spread.

Credits

Name Company Position
Merlee Jayme Ddb Dm9jaymesyfu Chief Creative Officer
Eugene Demata Ddb Dm9jaymesyfu Executive Creative Director
Aste Gutierrez Ddb Dm9jaymesyfu Associate Creative Director/Copywriter
Biboy Royong Ddb Dm9jaymesyfu Art Director
Jem Lim Just Add Water Producer
Alec Humphries Just Add Water Producer
Gabbie Santiago Ddb Dm9jaymesyfu Account Director
Buboy Paguio DDB DM9JaymeSyfu Associate Creative Director for Digital
Dragon Pineda Filmex Director
Underground Logic Post Production
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