Title | 3 HOURS ENDURANCE SURVEY |
Brand | LIFECARD |
Product / Service | V-PRECA |
Category | A05. Consumer Services |
Entrant | I&S BBDO Tokyo, JAPAN |
Entrant Company: | I&S BBDO Tokyo, JAPAN |
Advertising/Web Design Agency: | I&S BBDO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kazutaka sato | I/S Bbdo Inc. | Creative Director |
Takahiro sakai | I/S Bbdo Inc. | Planner |
Hiroyui nakazato | I/S Bbdo Inc. | Art Director |
Takuya Miyamoto | I/S Bbdo Inc. | Art Director |
Kiyoyuki Enomoto | I/S Bbdo Inc. | Copywriter |
Peter Smyth | I/S Bbdo Inc. | Strategic Officer |
Yosuke Yamauchi | I/S Bbdo Inc. | Strategic Planner |
Hisaki Yamazaki | I/S Bbdo Inc. | Account Exective |
Yuzo Funaki | I/S Bbdo Inc. | Account Exective |
Tomokazu Nasu | I/S Bbdo Inc. | Digital Media Planner |
Mami Tamura | I/S Bbdo Inc. | Digital Media Operator |
Kazunori mizobuchi | Pyramid Film Quadra Inc. | Producer |
Ryota kobayashi | Pyramid Film Quadra Inc. | Planner |
Shiro fukuo | Pyramid Film Quadra Inc. | Art Director |
Takuma hiraoka | Pyramid Film Quadra Inc. | Manager |
Nagi Sasaki | Nagi | Technical Director |
Kosuda Takahide | Honolulu Inc. | Llustrator |
Minoru Sako | Flash | |
Yosuke Ikeda | Music |
V-Preca is a pre-paid credit card for safe online shopping. Mission: - Raise awareness about potential dangers of online shopping and - Make people remember the name V-Preca. Idea: We leveraged a theory that 2-3 hour stress can activate the brain and improve memory. So we gave them a 3-hour positive stress through the world’s longest, 3-hour survey with 680 questions, creating fear for online shopping and appealing V-Preca as a safe shopping choice repeatedly. Result: People spent a total of 1.6 million minutes ( = 26,667 hours) on the content, and the product awareness increased from 15.6% to 17.5%.