| Title | KUNG FU MASTERS |
| Brand | SUBWAY |
| Product / Service | SUBWAY LOBSTER SALAD SANDWICH |
| Category | C01. Viral Video |
| Entrant | McCANN TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | McCANN TAIWAN Taipei, CHINESE TAIPEI |
| Advertising/Web Design Agency: | McCANN TAIWAN Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Jerry Kan | Mccann Taiwan | Ecd |
| Kate Tsai | Mccann Taiwan | Assosiate Creative Director |
| Tony Lin | Mccann Taiwan | Assosiate Creative Director |
| Miffy Tsai | Mccann Taiwan | Copywriter |
| Alvin Chang | Mccann Taiwan | Art Director |
| Peggy Chen | Mccann Taiwan | Art Director |
A flavor you can’t find in burgers! New flavor: Lobster Salad Sub… …is the most unique and innovative trick from SUBWAY. In this classic Chinese kungfu movie style TVC, the product element “lobster” is humorously illustrated as SUBWAY’s secret weapon to draw attention to the new product launch.