| Title | MINI HOUSE |
| Brand | DISCOVERY OVERLAND HOLIDAYS |
| Product / Service | TROPICAL VILLAGE MINI WORLD |
| Category | C06. Other Digital Channels |
| Entrant | TBWA\KUALA LUMPUR, MALAYSIA |
| Entrant Company: | TBWA\KUALA LUMPUR, MALAYSIA |
| Advertising/Web Design Agency: | TBWA\KUALA LUMPUR, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Jeffery Orr | Tbwa \ Tequila Kuala Lumpur | Executive Creative Director |
| Chow Kok Keong | Tbwa \ Tequila Kuala Lumpur | Creative Director |
| Tan Jit Seng | Tbwa \ Tequila Kuala Lumpur | Associate Creative Director |
| Chow Kok Keong | Tbwa \ Tequila Kuala Lumpur | Art Director |
| Tan Jit Seng | Tbwa \ Tequila Kuala Lumpur | Copywriter |
| Mok Mun Kuen | Tbwa \ Tequila Kuala Lumpur | Designer |
| Stephanie Ooi | Tbwa \ Tequila Kuala Lumpur | Av Producer |
| Vincent Tja | Tbwa \ Tequila Kuala Lumpur | Av Producer |
| Brandon Wong | Studio 31 | Film Director |
| Brandon Wong | Studio 31 | Photographer |
| Aaron Cowie | Tbwa \ Tequila Kuala Lumpur | Account Management |
| Shaun Tay | Tbwa \ Tequila Kuala Lumpur | Account Management |
| Reservoir | Reservoir | Post Production |
Discovery Overland Holidays wanted to promote a destination called Tropical Village Mini World which features mini landmarks of the world. The idea is a mini house origami (the world's first digital-friendly print insert). Print inserts were placed in magazines where readers could fold them into “Mini Houses”. Placed on top of the webcam, they started video calling friends via Skype. Both callers and recipients could see the callers peering though the windows like giants in a mini world!