| Title | THERMOMETER LOADING BAR-AIR-CONDITIONER |
| Brand | GREENLIFE CSR |
| Product / Service | PUBLIC SERVICE |
| Category | C01. Viral Video |
| Entrant | TBWA\KUALA LUMPUR, MALAYSIA |
| Entrant Company: | TBWA\KUALA LUMPUR, MALAYSIA |
| Advertising/Web Design Agency: | TBWA\KUALA LUMPUR, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Jeffery Orr | Tbwa \ Tequila Kuala Lumpur | Executive Creative Director |
| Chow Kok Keong | Tbwa \ Tequila Kuala Lumpur | Creative Director |
| Tan Jit Seng | Tbwa \ Tequila Kuala Lumpur | Associate Creative Director |
| Loo Kok Seng | Tbwa \ Tequila Kuala Lumpur | Art Director |
| Chow Kok Keong | Tbwa \ Tequila Kuala Lumpur | Art Director |
| Tan Jit Seng | Tbwa \ Tequila Kuala Lumpur | Copywriter |
| Lynette Sandhu | Tbwa \ Tequila Kuala Lumpur | Copywriter |
| Dann Von Chng | 8mm Shanghai | Film Director |
| Xiao Fang | 8mm Shanghai | Director Of Photography |
| Stephanie Ooi | Tbwa \ Tequila Kuala Lumpur | Av Producer |
| Aaron Cowie | Tbwa \ Tequila Kuala Lumpur | Account Management |
| Shaun Tay | Tbwa \ Tequila Kuala Lumpur | Account Management |
| Song Yang | 8mm Shanghai | Sound |
It's a global warming campaign that uses YouTube as a media vehicle, the red loading bar doubling as a thermometer to signify the rise of global warming. The campaign explains the causes behind global warming, specifically deforestation, carbon dioxide emissions and air-conditioner gases. Facts from UN Report, IPCC and Union of Concerned Scientists are also included. All viral videos end with a call-to-action plea.