| Title | FRONTROW |
| Brand | GOOGLE AUSTRALIA |
| Product / Service | GOOGLE ADS |
| Category | C03. Interactive Tools |
| Entrant | M&C SAATCHI Sydney, AUSTRALIA |
| Entrant Company: | M&C SAATCHI Sydney, AUSTRALIA |
| Advertising/Web Design Agency: | M&C SAATCHI Sydney, AUSTRALIA |
| 2nd Advertising/Web Design Agency: | MARK Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Hamish Stewart | Mark | Creative Director |
| Chris Little | Mark | Creative Director |
| Penn Li | Make | Digital Designer |
| Beau Thein | Make | Digital Designer |
| Amy Freidlander | Mark | Account Director |
| Simone Blakers | Mark | Managing Director |
| Sharon Ireland | Make | Digital Producer |
| Mick Perry | Kite | Content Producer |
| Chris Martin | Make | Developer |
| Allen Kelley | Make | Developer |
| Justin Van Emmerik | Make | Technical Director |
| Rachel Zhang | Make | Digital Producer |
| Roger Chapman | Make | Developer |
Media buyers saw online display as dulll. Our challenge was to prove that Google's online advertising solutions can deliver a genuine emotional connection with a brand. We decided to demonstrate it, so we collaborated with Google and Sydney Opera House to create FRONTROW, a custom-built YouTube gadget that allowed audiences worldwide to watch events at the Vivid LIVE festival streamed live, plus move the camera, shoot images and share on their social networks. FRONTROW demonstrated amazing reach and engagement: 269,757 unique visitors 916,000 live playbacks, including 573,000 globally An astonishing 66,000 shots taken And all over just 10 hours