| Title | ESKINOL QUICK FIX PICS |
| Brand | UNILEVER PHILIPPINES |
| Product / Service | ESKINOL |
| Category | C04. Community Applications |
| Entrant | McCANN WORLDGROUP PHILIPPINES Makati City, THE PHILIPPINES |
| Entrant Company: | McCANN WORLDGROUP PHILIPPINES Makati City, THE PHILIPPINES |
| Advertising/Web Design Agency: | McCANN WORLDGROUP PHILIPPINES Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Budjette Tan | Mccann Worldgroup Philippines | Executive Creative Director |
| Ron Roman | Mccann Worldgroup Philippines | Creative Director |
| Carlos Tirona | Mccann Worldgroup Philippines | Art Director |
| Sierra Borlongan | Mccann Worldgroup Philippines | Copywriter |
| Kichi Madlansacay | Mccann Worldgroup Philippines | Account Director |
| Alex Abreu | Mccann Worldgroup Philippines | Project Manager |
| Leo Mercado | Just Add Water | Video Producer |
Eskinol was an unpopular brand with Filipina teenagers. They found it irrelevant. Teens now are highly digital and spend most of their time on Facebook. They need to look their best online and offline – via their profiles and their photos. Eskinol captured them online with the Eskinol Quick Fix Pics Application – a Facebook app that allows users to untag and edit unwanted photos. This allowed them to experience the product’s functional benefits on Facebook.