| Title | THE NAKED ESPRESSO |
| Brand | BREVILLE |
| Product / Service | BES900 DUAL BOILER |
| Category | C06. Other Digital Channels |
| Entrant | REBORN Sydney , AUSTRALIA |
| Entrant Company: | REBORN Sydney, AUSTRALIA |
| Advertising/Web Design Agency: | REBORN Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Jarrad Collings | Reborn | Creative Director |
| Enrico Penzo | Reborn | Creative Technologist |
| Kirby Latice Hancock | Reborn | Senior Designer |
| John Paul Wager | Reborn | Planner |
| David Londono | Reborn | Developer |
| Abby Johnston | Reborn | Digital Strategist |
We needed to challenge consumer’s perception of the brand, increase brand awareness, and strategically position Breville/ Dual Boiler in a complex opinionated premium espresso market. We created the naked espresso, a unique product demonstration that tailored the Dual Boiler to lay bare it’s technology via live data and one of a kind artwork. During the process of making each espresso the machines data was broadcasted live and from this data we created individual pieces of art that were printed onto the consumers espresso cup. Consumers were able to appreciate the art and science of the machine in a new way.