Brief Explanation

We needed to challenge consumer’s perception of the brand, increase brand awareness, and strategically position Breville/ Dual Boiler in a complex opinionated premium espresso market. We created the naked espresso, a unique product demonstration that tailored the Dual Boiler to lay bare it’s technology via live data and one of a kind artwork. During the process of making each espresso the machines data was broadcasted live and from this data we created individual pieces of art that were printed onto the consumers espresso cup. Consumers were able to appreciate the art and science of the machine in a new way.