THE NAKED ESPRESSO

Short List
TitleTHE NAKED ESPRESSO
ClientBREVILLE
Product / ServiceBES900 DUAL BOILER
CategoryC06. Other Digital Channels
EntrantREBORN Sydney , AUSTRALIA
Entrant Company:REBORN Sydney, AUSTRALIA
Advertising/Web Design Agency:REBORN Sydney, AUSTRALIA

Brief Explanation

We needed to challenge consumer’s perception of the brand, increase brand awareness, and strategically position Breville/ Dual Boiler in a complex opinionated premium espresso market. We created the naked espresso, a unique product demonstration that tailored the Dual Boiler to lay bare it’s technology via live data and one of a kind artwork. During the process of making each espresso the machines data was broadcasted live and from this data we created individual pieces of art that were printed onto the consumers espresso cup. Consumers were able to appreciate the art and science of the machine in a new way.

Credits

Name Company Position
Jarrad Collings Reborn Creative Director
Enrico Penzo Reborn Creative Technologist
Kirby Latice Hancock Reborn Senior Designer
John Paul Wager Reborn Planner
David Londono Reborn Developer
Abby Johnston Reborn Digital Strategist
Links
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