AVATAR LIVE

Short List
TitleAVATAR LIVE
ClientKIRIN BREWERY
Product / ServiceHYOKETSU
CategoryA02. Fast Moving Consumer Goods
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN
2nd Advertising/Web Design Agency:RHIZOMATIKS Tokyo, JAPAN

Brief Explanation

11 years after an initial launch of theRTD(alcoholic beverages), HYOKETSU, there’s not any more amazement among consumers toward the product. To deliver "SPARKLING SURPRISE" again to consumers, we created a live stage on web site to give an inovative shared experience for users. Users can participate in virtual live show with their own original avatar.

Credits

Name Company Position
Akio Morita Dentsu Inc. Creative Director/Copy Writer
Daito Manabe Risomatics.co./Ltd. Creative Director/Creative Technologist/
Mikiko Choreographer/Stage Director/Visual Director
Hiroyasu Kimura Risomatics.co./Ltd. Art Director/Planner
Yasukazu Uchida Dentsu Inc. Creative Director/Agency Producer
Yuna Kayukawa Dentsu Inc. Agency Producer/Planner
Noboru Nishino Dentsu Inc. Agency Producer/Planner
Yasushi Ezoe Dentsu Inc. Account Executive
Satoshi Horii Rhizomatiks Interactive Designer/Flash Developer
Satoru Higa Rhizomatiks Technical Director/Visual Programmer
Yoshikazu Yoshikawa Bow Flash Developer
2bit Ishii Bufferrenaiss System Engineer/Programmer
Takcom Pics Management Movie Director/Motion Graphic Designer
Takahiko Kajima Pics Movie Producer
Keisuke Iizuka Sound Designer
Akira Miwa Mcray Cg Cg Designer
Yosuke Kobayashi Kitchen Sink Designer
Fujinari Tsutsumi Dentsu Inc. Copywriter
Ryosuke Ota Dentsu Inc. Agency Producer
Hidefumi Kokubo Tow Producer
Kentaro Mito RaD Markup Engineer
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