Title | KOREAN BIG MAC CHANT |
Brand | McDONALD'S |
Product / Service | BIC MAC |
Category | D01. Integrated Digital Campaign |
Entrant | DDB KOREA Seoul , SOUTH KOREA |
Entrant Company: | DDB KOREA Seoul, SOUTH KOREA |
Advertising/Web Design Agency: | DDB KOREA Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Say-Hwan Kim | Tribal Ddb Korea | Senior Business Manager/Digital Producer |
Timothy Paradise | Tribal Ddb Korea | Creative Director |
Dawn-Sun Kim | Tribal Ddb Korea | Senior Designer |
Jae-Lim Jeon | Tribal Ddb Korea | Art Director |
Nahil Kang | Tribal Ddb Korea | Senior Creative |
Hayrim Chin | Tribal Ddb Korea | Project Manager |
Jungmin Choi | Tribal Ddb Korea | Technical Director |
Andreas Krasser | Tribal Ddb Korea | Creative Strategist |
David Meister | Tribal Ddb Korea | General Manager |
Chung Tong | Tribal Ddb Hk | Account Director |
We brought the world’s most iconic burger, back to iconic status in Korea. Taking advantage of the digital savvy of the average Korean, we took the famous Big Mac chant from America and brought it into Korea with explosive magnitude.