BIRDS & THE BEES 2.0

Short List
TitleBIRDS & THE BEES 2.0
ClientSTARHUB
Product/ServiceSAFESURF | INTERNET ADULT CONTENT CONTROL SERVICE
CategoryC03. Interactive Tools
EntrantDDB GROUP SINGAPORE, SINGAPORE
Entrant Company:DDB GROUP SINGAPORE, SINGAPORE
Advertising/Web Design Agency:DDB GROUP SINGAPORE, SINGAPORE

Brief Explanation

The phase when boys start to experiment with porn coincides with the phase when they start to learn about sex. Using that insight, we helped dads teach their sons about sex, without them having to talk to their sons about it. All in a fun and unserious way. Fathers can customise their own blockpages with videos designed to entertain and educate children. All customised pages are tied to unique IP addresses. So when a boy attempts to visit a porn site, he will see a personalised page. But what he WILL NOT know is his dad personalised it. The light-hearted videos made the talks easy, informal and causal.

Credits

Name Company Position
Neil Johnson Ddb Group Singapore Chief Creative Officer
Joji Jacob Ddb Group Singapore Group Executive Creative Director
Khalid Osman Ddb Group Singapore Associate Creative Director/Art Director
Lester Lee Ddb Group Singapore Creative Group Head/Copywriter
Adrian Yeap Ddb Group Singapore Senior Copywriter
Jayden Tan/Wu Yangwei Ddb Group Singapore Art Directors
Yeo Wee Lee Ddb Group Singapore Head Of Technology
Loh Yoke How/Zen Chua Ddb Group Singapore Technologists
Leslie Goh/Joey Yu/Deena Shareena Ddb Group Singapore Project Management
Rowena Bhagchandani Ddb Group Singapore Chief Client Officer
Bernard Lee Ddb Group Singapore Group Account Director
Xindy Wang Ddb Group Singapore Account Manager
Jackie They Ddb Group Singapore Head Of Broadcast
Jamie Yao Ddb Group Singapore Producer
Warren Klass Two Oceans Director
Criticia Criticia Animation Director
Rennie Gomes Yellowbox Studios Sound Engineer
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