| Title | THE TWO FACES OF LOVE |
| Brand | UNILEVER TAIWAN |
| Product / Service | POND'S |
| Category | D01. Integrated Digital Campaign |
| Entrant | WEBGENE INFORMATION Taipei, CHINESE TAIPEI |
| Entrant Company: | WEBGENE INFORMATION Taipei, CHINESE TAIPEI |
| Advertising/Web Design Agency: | WEBGENE INFORMATION Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Tony Liu | Webgene Information/Inc. | Creative Director |
| John Yang | Bremen Digital Creative/Inc. | Executive Director |
| James Tung | Webgene Information/Inc. | Project Director |
| Flair Cheng | Webgene Information/Inc. | Associate Project Director |
| Doris Chou | Webgene Information/Inc. | Senior Project Planner |
| Yvonne Wang | Bremen Digital Creative/Inc. | Associate Account Director |
| Domingo Yu | Webgene Information/Inc. | Art Director |
| Ho Tsui | Webgene Information/Inc. | Copy Director |
| Cecilia Shin | Bremen Digital Creative/Inc. | Associate Copy Director |
| Kin Chen | Webgene Information/Inc. | Interactive Media Director |
| Vicky Lu | Webgene Information/Inc. | Senior User Experience Designer |
| Peter Hsu | Webgene Information/Inc. | Senior Interactive Media Designer |
| Parris Chou | Webgene Information/Inc. | Copywriter |
| Evan Yen | Webgene Information/Inc. | Senior Interactive Developer |
| Swin Liu | Webgene Information/Inc. | Interactive Developer |
| Chris Lin | Webgene Information/Inc. | Internet Developer |
To publicize POND’s makeup remover series, we unearthed the insights of women when it comes to love and produced a micro movie—<The Two Faces of Love>. Prior to the premiere, we leveraged the fan base of "POND’s Love Radio" Fan Page; spicing up several topics relating double-faced love, and attracting TAs by raising sensational questions like“ which is the real you? With or without makeup ?” After micro movie launch, we used official website, YouTube brand channel and Yahoo celebrity channel for exposure. With all the methods mentioned, we efficiently publicized the movie and made a big buzz!