THE SPARKLE PROJECT

Short List
TitleTHE SPARKLE PROJECT
ClientSAMSUNG ELECTRONICS
Product / ServiceSAMSUNG GALAXY NOTE
CategoryD01. Integrated Digital Campaign
EntrantLEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA
Entrant Company:LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA
Advertising/Web Design Agency:LEO BURNETT ADVERTISING Kuala Lumpur, MALAYSIA

Brief Explanation

The music video shows Yuna moving through different location in a single shot; her room, a park, library, cinema, interior of a car and a restaurant as she sings. The live-action is overlaid with an animations that depict the subjects of the lyrics. These animations change every time one watches the video on the microsite.

Credits

Name Company Position
Eric Cruz Leo Burnett Malaysia Executive Creative Director
Eric Cruz/Adam Chan Leo Burnett Malaysia Creative Director
Derek Yeo Leo Burnett Malaysia Copywriter
Derek Yeo Leo Burnett Malaysia Art Director
Hyrul Anuar Leo Burnett Malaysia Designer
Ngian Yuchun Leo Burnett Malaysia Account Director
Lee Wei Jin Leo Burnett Malaysia Account Executive
Links
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