HATSUNE MIKU

Short List
TitleHATSUNE MIKU
ClientGOOGLE
Product / ServiceGOOGLE CHROME
CategoryC02. Viral & Email Marketing, e-cards etc.
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company:HAKUHODO Tokyo, JAPAN
Advertising/Web Design Agency:HAKUHODO Tokyo, JAPAN

Brief Explanation

The shared goal of Google and music software company Crypton for this direct campaign was to encourage people to participate in creativity on the Web. The target audience is anyone who has the desire to express his/her own creativity through music, illustrations, animations, etc. By appealing to the general public creative possibilities for the future of the Web, the strategy of the campaign was to create not a single content, but a culture which generates infinite branded content.
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