Title | 50,000 PEOPLE PROJECT |
Brand | RYOHIN KEIKAKU |
Product / Service | MUJI SOCKS |
Category | A04. Other Consumer Products |
Entrant | UNIT_ONE Tokyo, JAPAN |
Entrant Company: | UNIT_ONE Tokyo, JAPAN |
Advertising/Web Design Agency: | UNIT_ONE Tokyo, JAPAN |
2nd Advertising/Web Design Agency: | GROOVISIONS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kentaro Katsube | Unit_one Inc. | Creative Director |
Takashi Okutani | Ryohin Keikaku | Producer |
Tsunemi Kawana | Ryohin Keikaku | Chief Director |
Kota Kazama | Ryohin Keikaku | Director |
We improved our sock products by changing the shape from a 120 degree angle to a 90 degree angle which fits the shape of the foot. We developed a completely new sock trial experience. We gathered sock trial participants through social media and distributed 50,000 pairs of socks. We implemented and evaluated an evaluation survey through the web. We used the evaluation results and applied Japanese attention to detail to make a web infographic, and distributed it at store communication. These socks, which were born from user input through social media, became an innovative product.