ENCOURAGE MORE

Short List
TitleENCOURAGE MORE
ClientYILI MILK
Product / ServiceGULIDUO MIKE
CategoryD01. Integrated Digital Campaign
EntrantOPENTIDE GREAT CHINA Beijing, CHINA
Entrant Company:OPENTIDE GREAT CHINA Beijing, CHINA
Advertising/Web Design Agency:OPENTIDE GREAT CHINA Beijing, CHINA

Brief Explanation

Background: Yili, the Inner-Mongolia-based leading dairy products manufacturer in China, has launched a new set of Milk beverage product named after the added grain in the milk as GULI, which sounds like ENCOURAGEMENT in Chinese. We launched a website where browsers can record video or audio clips via their webcam and generate a QR code and a auth code automatically afterwards. We also reserved code zoon for them to draw their specific QR and auth codes onto box of GULI, and give it as gift to the one they want to encourage. GULI is a good way for encouragement

Credits

Name Company Position
Kimmy Liu Opentide Great China Cd
Pantera Cheng Opentide Great China Acd
Shigong Wang Opentide Great China Acd
Xiaotong Qin Opentide Great China Sad
Yali He Opentide Great China Account Manager
Eric Song Opentide Great China Flasher
Hua Wei Opentide Great China Account Director
Orea Yang Opentide Great China Media Director
Alex Liu Opentide Great China FLasher
Zhiqiang Li Opentide Great China Programer
Hong liu Opentide Great China Copywriter
Links
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