RED CROSS SOS TO SMS

Short List
TitleRED CROSS SOS TO SMS
ClientRED CROSS PHILIPPINES
Product/ServiceTYPHOON SENDONG APPEAL
CategoryC02. Viral & Email Marketing, e-cards etc.
EntrantLOWE PHILIPPINES Makati City, THE PHILIPPINES
Entrant Company:LOWE PHILIPPINES Makati City, THE PHILIPPINES
Advertising/Web Design Agency:LOWE PHILIPPINES Makati City, THE PHILIPPINES

Brief Explanation

On December 18, 2011, Typhoon Sendong (Washi) hit Southern Philippines. The provinces of Cagayan de Oro and Iligan rarely experience typhoons and weren't prepared for the damage. Shortly after the typhoon struck, we uploaded a visual of a Philippine map on Facebook, with the southern part submerged in floodwater, with a message on how people can donate to the Philippine Red Cross via SMS. Within minutes, it was shared on people's facebook walls, blogged, and reposted on social networking sites. It reached 3 million Filipinos and contributed to 45% of the cash donations amounting to USD 1,512,654.40

Credits

Name Company Position
Leigh Reyes Lowe/Philippines Cco
Rene Dominguez Lowe/Philippines Creative Director
Leigh Reyes/Rene Dominguez/Tina Araneta Lowe Philippines Copywriters
Rene Dominguez Lowe Philippines Art Director
Links
Entry URL