BELL
Silver Spike
| Title | BELL |
| Brand | WARNER MUSIC JAPAN |
| Product / Service | ANDROP |
| Category | C04. Community Applications |
| Entrant | PARTY Tokyo, JAPAN |
| Entrant Company: | PARTY Tokyo, JAPAN |
| Advertising/Web Design Agency: | PARTY Tokyo, JAPAN |
Credits
| Name | Position |
|---|---|
| Masashi Kawamura/Qanta Shimizu | Creative Director |
| Masashi Kawamura/Qanta Shimizu/AID-DCC | Film Director |
| Saqoosha/Qanta Shimizu | Technical Director |
| Saqoosha/Takanobu Izukawa | Programer |
| Yuri Morimoto | Designer |
| Taichi Ito | Assistant Designer |
| Yusuke Tominaga | Producer |
| Sawako Ito | Project Manager |
| Aya Yamamoto | Motion Designer |
| Daiki Koyama | Assistant Motion Designer |
| Aya Yamamoto/Yoshiyuki Odajima | Cg Designer |
| Takayuki Kitai | Assistant Cg Designer |
| Takeshi Nakamura | Film Producer |
| You Tanaka/Takayuki Kitai | Film Assistant |
| AID-DCC Inc./Katamari Inc. | Digital Production |
| PARTY | Creative Agency |
Brief Explanation
'Bell' sings about the difficulty of communication, and the lyrics such as 'words' 'future' 'run' inspired us to create a visual experience about the journey of delivering a message. This idea developed into the 'Bell' music video game. Your message wil transform into an animal, which you can control through the landscape synchronized to the music. Depending on the number of letters, your message becomes a different animal. Whenever you hit an enemy, a letter will be changed and corrupt the message. After the game, you can tweet the broken message with a replay link to reveal the original message.