FT-86 SOCIAL NETWORK RACER

Short List
TitleFT-86 SOCIAL NETWORK RACER
ClientTOYOTA MOTOR SALES AND MARKETING
Product / ServiceFT-86
CategoryC04. Community Applications
EntrantPARTY Tokyo, JAPAN
Entrant Company:PARTY Tokyo, JAPAN
Advertising/Web Design Agency:PARTY Tokyo, JAPAN

Brief Explanation

The Social Network Racer is a global campaign for Toyota's sports car called FT-86 II. We expressed the concept of FT-86 II which is to 'enhance the excitement of driving', by creating a Facebook game application. Any page on Facebook will transform into a 3D race course. The shape of the course is formed based on the users' name, and the wall posts, photos, and other information became the buildings to create the racing environment.

Credits

Name Position
Qanta Shimizu/Masashi Kawamura/Morihiro Harano Creative Director/Technical Director
Keiichi Tozaki (Turucame)/Daisuke Nakamura Technical Director
Atsushi Hashimoto (YAMA)/Masashi Kawamura Art Director/Designer
Takayuki Rokutan Copywriter
Kazuki Nakata (YAMA)/Keiichi Tozaki (Turucame) Flash Developer
Yoshiyuki Odajima (Dogenzaka Studio) 3DCG
Hiroyuki Hanai (S2 Factory) Programmer
Masato Tsubota (S2 Factory) Assistant Programmer
Yuuki Ono (WONDROUS) Sound Designer
BOOM BOOM SATELLITES BGM
Hideo Matsumoto (RYDEN) Project Manager
Toshifumi Oiso (Engine PLUS) Producer
PARTY Creative Agency
Links
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