Brief Explanation

The Social Network Racer is a global campaign for Toyota's sports car called FT-86 II. We expressed the concept of FT-86 II which is to 'enhance the excitement of driving', by creating a Facebook game application. Any page on Facebook will transform into a 3D race course. The shape of the course is formed based on the users' name, and the wall posts, photos, and other information became the buildings to create the racing environment.