BRIGHT SIREN
Bronze Spike
| Title | BRIGHT SIREN |
| Brand | WARNER MUSIC JAPAN |
| Product / Service | ANDROP |
| Category | A05. Consumer Services |
| Entrant | PARTY Tokyo, JAPAN |
| Entrant Company: | PARTY Tokyo, JAPAN |
| Advertising/Web Design Agency: | PARTY Tokyo, JAPAN |
Credits
| Name | Position |
|---|---|
| Masashi Kawamura | Creative Director/Film Director/Art Director |
| Qanta Shimizu | Creative Director/Film Director/Technical Director |
| Masatsugu Nagasoe | Film Diretor |
| Takayuki Shida | Dop |
| Satoshi Mizoguchi | Gaffer |
| Toshihiko Takashima | Set Design |
| Masanori Mori/Daisuke Nakamura | Technical Director/Programmer |
| Roy Ryo Tsukiji | Web Director |
| Wookie Choi | Web Designer |
| Masanori Mori | System Engineer |
| Yoshihiro Kunihara/Ken Ishizuka/Nobuaki Arikata/Junichi Arakawa | Programmer |
| Miho Ishizuka | Creative Assistant |
| Yasuhito Nakae/Hisaya Kato | Film Producer |
| Takafumi Shindo | Assistant Producer |
| Hiroto Hashimoto | Production Manager |
| Aoi Advertising Promotion | Film Production |
| IMG SRC/Birdman Inc. | Digital Production |
| Canon Marketing Japan Inc. | Camera Support |
| Androp 'Bright Siren' | Music |
| PARTY | Creative Agency |
Brief Explanation
This is an interactive music video for 'Bright Siren' by the Japanese band androp. The title and the lyrics 'not to make it a memory' inspired us to come up with the idea of creating a light animation from camera strobes. We actually lined up 250 cameras and controlled each strobe through a computer program. All the lights in the film are real, and no CG were used. On the website, people were able to view the photos taken from the cameras, and create their own 'strobe messages' to embed in the video to share with their friends.