Title | UU MAP |
Brand | UNIQLO |
Product / Service | UNIQLO UNDERCOVER |
Category | A04. Other Consumer Products |
Entrant | PARTY Tokyo, JAPAN |
Entrant Company: | PARTY Tokyo, JAPAN |
Advertising/Web Design Agency: | PARTY Tokyo, JAPAN |
2nd Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Qanta Shimizu/Naoki Ito/Morihiro Harano | Party | Creative Director/Technical Director/Art Director |
Yoichi Kanazawa | Birdman Inc. | Producer/Technical Director |
Junya Hoshikawa/Choi Yeon Wook/Yoshihiko Abe | Birdman Inc. | Designer |
Shinichi Hirata | Party | Designer |
Kenshiro Nakashima | Birdman Inc. | Interactive Designer/Programmer |
Takanobu Noso | Birdman Inc. | Interactive Designer/Programmer |
Yasuo Hasegawa | Interactive Designer/Programmer | |
Junichi Matsuda | Dentsu Inc. | Account Manager |
Party | Creative Agency | |
Dentsu Inc. | Agency |
This is an online catalog introducing the launch of Uniqlo's 'UU' brand, a collaborative collection with the world renowned Japanese fashion brand Undercover. The site introduces a variety of products in a vast 2097152 pixel x 2097152 pixel space. By using the Google Maps API, visitors can click, zoom and drag to explore the whole collection on the site. The navigation on the site follows the interface of Google Maps, and users can change the display modes; 'SOCIAL' to see all the tweeted message, 'SHOP LIST' to check out the shops, and 'LOOKS' to see the clothes in detail.