Brief Explanation

Courts – a leading home furnishing retailer, had revamped its webstore completely. We were tasked to announce it. Challenge was, boasting a webstore is hardly newsworthy, let alone a revamp. The solution - we announced the new by using the old, for one last time. 24 hours before the revamped store was due to go live, the old homepage was demolished into pieces. 2120 pixels to be precise. Members and Facebook Fans of Courts were invited to remove and keep a “piece” of history. Which were also redeemable as e-vouchers on the new store.