DEMOLITION SITE

Short List
TitleDEMOLITION SITE
ClientCOURTS
Product / ServiceCOURTS WEBSTORE
CategoryA01. Corporate Information
EntrantDDB GROUP SINGAPORE, SINGAPORE
Entrant Company:DDB GROUP SINGAPORE, SINGAPORE
Advertising/Web Design Agency:DDB GROUP SINGAPORE, SINGAPORE

Brief Explanation

Courts – a leading home furnishing retailer, had revamped its webstore completely. We were tasked to announce it. Challenge was, boasting a webstore is hardly newsworthy, let alone a revamp. The solution - we announced the new by using the old, for one last time. 24 hours before the revamped store was due to go live, the old homepage was demolished into pieces. 2120 pixels to be precise. Members and Facebook Fans of Courts were invited to remove and keep a “piece” of history. Which were also redeemable as e-vouchers on the new store.

Credits

Name Company Position
Neil Johnson Ddb Group Singapore Chief Creative Officer
Joji Jacob Ddb Group Singapore Group Executive Creative Director
Ed Cheong Ddb Group Singapore Associate Creative Director/Copywriter
Shuyau Cheng Ddb Group Singapore Senior Art Director
Wayne Lau Ddb Group Singapore Art Director
Jessica Novellia Ng Ddb Group Singapore Junior Art Director
Yeo Wee Lee Ddb Group Singapore Head Of Technology
Rosslyn Chay Ddb Group Singapore Digital Experience Planner
Ronald Hariyanto Ddb Group Singapore Technologist
Sean Lee Ddb Group Singapore Technologist
Viknesk Kumar Ddb Group Singapore Technologist
Inez Loh Ddb Group Singapore Account Director
Chloe Huang Ddb Group Singapore Account Manager
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