| Title | DEMOLITION SITE |
| Brand | COURTS |
| Product / Service | COURTS WEBSTORE |
| Category | A01. Corporate Information |
| Entrant | DDB GROUP SINGAPORE, SINGAPORE |
| Entrant Company: | DDB GROUP SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | DDB GROUP SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Neil Johnson | Ddb Group Singapore | Chief Creative Officer |
| Joji Jacob | Ddb Group Singapore | Group Executive Creative Director |
| Ed Cheong | Ddb Group Singapore | Associate Creative Director/Copywriter |
| Shuyau Cheng | Ddb Group Singapore | Senior Art Director |
| Wayne Lau | Ddb Group Singapore | Art Director |
| Jessica Novellia Ng | Ddb Group Singapore | Junior Art Director |
| Yeo Wee Lee | Ddb Group Singapore | Head Of Technology |
| Rosslyn Chay | Ddb Group Singapore | Digital Experience Planner |
| Ronald Hariyanto | Ddb Group Singapore | Technologist |
| Sean Lee | Ddb Group Singapore | Technologist |
| Viknesk Kumar | Ddb Group Singapore | Technologist |
| Inez Loh | Ddb Group Singapore | Account Director |
| Chloe Huang | Ddb Group Singapore | Account Manager |
Courts – a leading home furnishing retailer, had revamped its webstore completely. We were tasked to announce it. Challenge was, boasting a webstore is hardly newsworthy, let alone a revamp. The solution - we announced the new by using the old, for one last time. 24 hours before the revamped store was due to go live, the old homepage was demolished into pieces. 2120 pixels to be precise. Members and Facebook Fans of Courts were invited to remove and keep a “piece” of history. Which were also redeemable as e-vouchers on the new store.