| Title | ACER RACER |
| Brand | ACER AUSTRALIA |
| Product / Service | ACER RACER |
| Category | D01. Integrated Digital Campaign |
| Entrant | WEBLING INTERACTIVE, AUSTRALIA |
| Entrant Company: | WEBLING INTERACTIVE, AUSTRALIA |
| Advertising/Web Design Agency: | WEBLING INTERACTIVE, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Deniz Nalbantoglu | Webling | Managing Director |
| Rick Salter | Webling | Creative Director |
Acer Racer is an innovative integrated digital campaign, inviting anyone across Australia and New Zealand to create their own “virtual” racer using either Facebook or their smartphone, then compete in LIVE VIRTUAL HURDLE RACES each week for the chance to win Acer Aspire Ultrabooks and a grand prize draw worth $5,000 cash.