| Title | DON'T ABANDON YOUR FAMILY |
| Brand | KOREAN ANIMAL WELFARE ASSOCIATION |
| Product / Service | ANIMAL CHARITY |
| Category | C01. Viral Video |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Entrant Company: | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Advertising/Web Design Agency: | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Hye Jin Won | Innocean Worldwide | Creative Director |
| Ho Young Kim | Innocean Worldwide | Copywriter |
| Dong Jin Kim | Innocean Worldwide | Art Director |
| Hyo Sung Jung | Innocean Worldwide | Art Director |
| Minhae Kim | Innocean Worldwide | Copywriter |
| Bum Su Park | Innocean Worldwide | Agency Producer |
| Sung Ryong Lim | Innocean Worldwide | Art Director |
| Mun Jae Won | Innocean Worldwide | Copywriter |
| Jae Seok Lee | Innocean Worldwide | Art Director |
| Donald Yong | Donald Syrup | Director |
| Tong Ho Yu | Egg | Producer |
| Ho Chul Ju | Audio Lab | Sound Design/Arrangement |
| Dae Won Kim | D.o | Editor |
| Jin Won Kim | Lighting | |
| Woo Jin Jung | Giantstep | Post Production |
| Shin Ho Park | D.o.p |
In Korea, 100,000 dogs are dumped every year. People think a dog, not as a member of family, but just a ‘thing’ that they could just throw away.To change people’s mind, we made a viral film of a mother abandoning her child on the road. Through the film, we delivered a strong message that dumping a dog is the same as dumping their child, and it can never be justified. This film is spread out fast on Internet with watchers’ interest. Our activity by using this film introduced no.1 portal site in Korea. Donation has been increased by 35%. More than 30% of registered members of KAWA and 20% of regular donations have been increased.