| Title | ECLIPSE LIVE FROM FUJIYAMA |
| Brand | PANASONIC |
| Product / Service | SOLAR ENERGY SOLUTIONS |
| Category | C01. Viral Video |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
| 2nd Advertising/Web Design Agency: | PROJECTOR Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Reietsu Hashimoto/Daima Kawamura | Dentsu/Projector | Creative Director |
| Reietsu Hashimoto | Dentsu | Copywriter |
| Yu-ki Sakurai | Metamosphere | Art Director |
| Yu-ki Sakurai | Metamosphere | Designer |
| Yoshikazu Nagashima | Dentsu | Agency Producer |
| Masahiro Higashi | Dentsu | Account Supervisor |
| Keita Kado/Gen Ishizawa | Dentsu | Account Manager |
| Yasunori Shioda/Kota Sakuraba/Naganobu Asano | AOI Pro./Crouka | Production Producer |
| Chiaki Shimizu/Hideka Suzuki/Junya Tsutsumi/Kazuya Kamaki | AOI Pro./Crouka | Production Management |
| Yoshikazu Nagashima | Dentsu | Planner |
| Shingo Hiraoka/Mizuki Nakamura | Dentsu | Planning Supervisor |
| Ryuichi Shimokawa/Masayoshi Sekine | Photographer | |
| Kei Ohta | AOI Pro. | Film Director |
| Harumi Tokita/Mitsuharu Tanida/Kosuke Hiramatsu/Takeshi Hosokawa/Atsushi Shiozaw | EAT/TAKENAKA/University of Tsukuba/Ustream Asia | Technical Director |
| Minoru Sako | Flash Developer | |
| Yutaka Fukuoka | Sound | |
| Hisao Tsugita | Panasonic Corporation | Client Supervisor |
Our aim was to raise awareness of "solar energy solutions"---the key to Panasonic's revival. (This is a shift in Panasonic's brand image as a household electronics manufacturer to solar energy solution provider.) To achieve this goal, the plan was to focus on the annular solar eclipse to occur mainly on the Japanese archipelago for the first time in 25 years. Specifically, using only solar energy to conduct live broadcasting from the summit of Japan's symbol, Mt. Fuji. Moreover, the intention of this event is to appeal to the world the solutions that Panasonic has developed with its solar energy system.