ECLIPSE LIVE FROM FUJIYAMA

Short List
TitleECLIPSE LIVE FROM FUJIYAMA
ClientPANASONIC
Product/ServiceSOLAR ENERGY SOLUTIONS
CategoryC01. Viral Video
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN
2nd Advertising/Web Design Agency:PROJECTOR Tokyo, JAPAN

Brief Explanation

Our aim was to raise awareness of "solar energy solutions"---the key to Panasonic's revival. (This is a shift in Panasonic's brand image as a household electronics manufacturer to solar energy solution provider.) To achieve this goal, the plan was to focus on the annular solar eclipse to occur mainly on the Japanese archipelago for the first time in 25 years. Specifically, using only solar energy to conduct live broadcasting from the summit of Japan's symbol, Mt. Fuji. Moreover, the intention of this event is to appeal to the world the solutions that Panasonic has developed with its solar energy system.

Credits

Name Company Position
Reietsu Hashimoto/Daima Kawamura Dentsu/Projector Creative Director
Reietsu Hashimoto Dentsu Copywriter
Yu-ki Sakurai Metamosphere Art Director
Yu-ki Sakurai Metamosphere Designer
Yoshikazu Nagashima Dentsu Agency Producer
Masahiro Higashi Dentsu Account Supervisor
Keita Kado/Gen Ishizawa Dentsu Account Manager
Yasunori Shioda/Kota Sakuraba/Naganobu Asano AOI Pro./Crouka Production Producer
Chiaki Shimizu/Hideka Suzuki/Junya Tsutsumi/Kazuya Kamaki AOI Pro./Crouka Production Management
Yoshikazu Nagashima Dentsu Planner
Shingo Hiraoka/Mizuki Nakamura Dentsu Planning Supervisor
Ryuichi Shimokawa/Masayoshi Sekine Photographer
Kei Ohta AOI Pro. Film Director
Harumi Tokita/Mitsuharu Tanida/Kosuke Hiramatsu/Takeshi Hosokawa/Atsushi Shiozaw EAT/TAKENAKA/University of Tsukuba/Ustream Asia Technical Director
Minoru Sako Flash Developer
Yutaka Fukuoka Sound
Hisao Tsugita Panasonic Corporation Client Supervisor
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