| Title | ESTATE INVESTIGATION BUREAU |
| Brand | YAHOO |
| Product / Service | YAHOO REAL ESTATE CHANNEL |
| Category | A05. Consumer Services |
| Entrant | DENTSU KUOHUA Taipei, CHINESE TAIPEI |
| Entrant Company: | DENTSU KUOHUA Taipei, CHINESE TAIPEI |
| Advertising/Web Design Agency: | DENTSU KUOHUA Taipei, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Judy Tao | Dentsu Kuohua Inc. | Executive Creative Director |
| Hayley Wen | Dentsu Kuohua Inc. | Creative Director |
| Nick Du | Dentsu Kuohua Inc. | Associate Creative Director |
| Ethan Wei | Dentsu Kuohua Inc. | Copy Director |
| Tiger Yang | Dentsu Kuohua Inc. | Art Director |
| Ben Chuang | Dentsu Kuohua Inc. | Assistant Art Director |
| Barney Lin | Dentsu Kuohua Inc. | Assistant Art Director |
| Stephanie Chiu | Dentsu Kuohua Inc. | Senior Account Director |
| Rebecca Feng | Dentsu Kuohua Inc. | Associate Account Director |
| Julia Tang | Dentsu Kuohua Inc. | Account Manager |
| Chad Huang | Dentsu Kuohua Inc. | Account Planner |
To create new topics to increase website traffic. Yahoo Real Estate Channel filters real estate with a fun perspective for clients! We decided to break through the old idea and provide a whole new style guide to buy real estate with fun and joyful ideas. The first real estate buying consideration of the public is location. We were featured in over 15 news media during the period. Our page view result is over 1.5 times than the original goal. Which had 6 million page views.