Title | PASSION PLANETARIUM |
Brand | ADIDAS JAPAN |
Product / Service | ADIDAS BASEBALL |
Category | A04. Other Consumer Products |
Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
Entrant Company: | TBWA\HAKUHODO Tokyo, JAPAN |
Advertising/Web Design Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kazoo Sato | Tbwa Hakuhodo | Executive Creative Director |
Hideyuki Tanaka | Tbwa Hakuhodo | Creative Director |
Masaharu Kumagai | Tbwa Hakuhodo | Copywriter |
Haruhito Nisawadaira | Tbwa Hakuhodo | Art Director |
Hirofumi Nakajima | Tbwa Hakuhodo | Art Director |
Masaru Uemura | Tbwa Hakuhodo | Art Director |
Wei-Chun Chu | Tbwa Hakuhodo | Agency Producer |
Kaname Aratame | Tbwa Hakuhodo | Planner |
Shintaro Takeuchi | Tbwa Hakuhodo | Planner |
Mineo Mori | Tbwa Hakuhodo | Planner |
Yuki Fukui | Tbwa Hakuhodo | Planner |
“How can the power of baseball re-empower Japan? ” In March 2011, just before the professional baseball season began, Japan was hit by a devastating earthquake and tsunami. adidas and YOMIURI GIANTS needed to come up with a unique event to empower Japan at an ‘unprecedented’ place, in an ‘unprecedented’ way.