Title | SEE FROM SOUND |
Brand | AMARIN BOOK CENTER |
Product / Service | NAIIN.COM BOOK STORE |
Category | B05. Public Service, Charity & Fund Raising |
Entrant | McCANN WORLDGROUP Bangkok, THAILAND |
Entrant Company: | McCANN WORLDGROUP Bangkok, THAILAND |
Advertising/Web Design Agency: | McCANN WORLDGROUP Bangkok, THAILAND |
2nd Advertising/Web Design Agency: | MRM WORLDWIDE Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Martin Lee | Mccann Worldgroup | Chief Creative Officer |
Supachai Toemtechatpong | Mccann Worldgroup/MRM | Executive Creative Director |
Napapatch Kantasil | Mccann Worldgroup/MRM | Associate Creative Director |
Prin U-Manetr | Mccann Worldgroup/MRM | Copywriter |
Tiabtawan Limittrakorn | Mccann Worldgroup/MRM | Art Director |
Ploy Lumthong | Mccann Worldgroup/MRM | Jr. Art Director |
Lerdpong Jaturontrasame | Mccann Worldgroup | Art Director |
Seksun Duangsong | Mccann Worldgroup/MRM | Head of Digital Production |
Kantapon Sooksapsri | Mccann Worldgroup/MRM | Programmer |
Lerdpong Jaturontrasame | Mccann Worldgroup | Illustrator |
Chris Drabik | Mccann Worldgroup/MRM | Creative Technologist |
Maytee Upatham | Mccann Worldgroup/MRM | Business Director |
Noppadol Manachaiyarak | Mccann Worldgroup/MRM | Account Manager |
Nichapat ratanapraphat | McCann Worldgroup / MRM | Digital Strategic Planner |
Jirapong Suksakit | McCann Worldgroup / MRM | Information Architect |
Khwanchai Kaewyos | McCann Worldgroup / MRM | Sr. Programmer |
Namtan Thammasaroj | McCann Worldgroup / MRM | Project Manager |
If doing good deeds can be so easy and simple, who would pass the chance? This campaign appeals to Thai people's nature of kindness and sympathy. The execution was designed to solve the difficulty of voice donation by blending into people's everyday life; making it easy for them to contribute instantly through our one-stop-solution banner (content & recording tool). Naiin created 'See from Sound', a convenient channel where everyone can contribute their limited time to read for the blind whenever they feel comfortable. This was done by creating online recordable banner in which people can read excerpts from book. These readings were, then, consolidated to produce a complete audio book to be donated to the public library of the blind. Instead of just reading to one person, all audio books can be forwarded to many places and light up the day for many blind people across the country.