Brief Explanation

WMF kitchen knives wanted to cut through the clutter and make a simple demonstration of the sharpness of their knives. They wanted to talk to the new generation of cooks who were getting their recipes and their information online. We put a WMF kitchen knife in their hands - virtually. We transformed an ordinary web banner into the sharpest experience. With just a click, the viewer could chop both the banner and the web browser. So everyone could experience the performance of WMF kitchen by enjoying a sharp, slicing experience with the first use of HTML5 in a web banners.