THE INCREDIBLE SHARPNESS

Short List
TitleTHE INCREDIBLE SHARPNESS
ClientITALASIA ELECTRO COMPANY
Product/ServiceWMF BONING KNIFE
CategoryB02. Consumer Products
EntrantMcCANN WORLDGROUP Bangkok, THAILAND
Entrant Company:McCANN WORLDGROUP Bangkok, THAILAND
Advertising/Web Design Agency:McCANN WORLDGROUP Bangkok, THAILAND
2nd Advertising/Web Design Agency:MRM WORLDWIDE Bangkok, THAILAND

Brief Explanation

WMF kitchen knives wanted to cut through the clutter and make a simple demonstration of the sharpness of their knives. They wanted to talk to the new generation of cooks who were getting their recipes and their information online. We put a WMF kitchen knife in their hands - virtually. We transformed an ordinary web banner into the sharpest experience. With just a click, the viewer could chop both the banner and the web browser. So everyone could experience the performance of WMF kitchen by enjoying a sharp, slicing experience with the first use of HTML5 in a web banners.

Credits

Name Company Position
Martin Lee Mccann Worldgroup Chief Creative Officer
Supachai Toemtechatpong McCann Worldgroup / MRM Executive Creative Director
Anuwat Nitipanont McCann Worldgroup / MRM Associate Creative Director
Piyakan Sirichankachorn McCann Worldgroup / MRM Copywriter
Tikhamporn Chuenkittivoravat McCann Worldgroup / MRM Jr. Art Director
Kantapon Meateekul McCann Worldgroup / MRM Jr. Art Director
Khwanchai Kaewyos McCann Worldgroup / MRM Sr. Programmer
Kongsak Pongsuradate McCann Worldgroup / MRM Sr. Flash Animator
Maytee Upatham McCann Worldgroup / MRM Business Director
Tanyawan Wongapichart McCann Worldgroup / MRM Sr. Account Executive
Jirapong Suksakit McCann Worldgroup / MRM Information Architect
Jarucha Koosmith McCann Worldgroup / MRM Project Manager
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