| Title | WORLD'S YOUNGEST JOB APPLICANT |
| Brand | PLAN INDIA |
| Product / Service | CHILD WELFARE FUND |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | BBDO INDIA Gurgaon, INDIA |
| Entrant Company: | BBDO INDIA Gurgaon, INDIA |
| Advertising/Web Design Agency: | BBDO INDIA Gurgaon, INDIA |
| Name | Company | Position |
|---|---|---|
| Josy Paul | Bbdo India | Chief Creative Officer |
| Sandipan Bhattacharyya | Bbdo India | Executive Creative Director |
| Bharat Khare | Bbdo India | Creative Team Leader |
| Arjuna Gaur | Bbdo India | Associate Creative Director |
| Anupam Chauhan | Bbdo India | Account Director |
| Rajesh Sikroria | Bbdo India | Vice President |
| Aseem Kapoor | Plan India | Director - Marketing |
| Anunay Rai | Bbdo India | Creative Director |
| Gurdev Singh | Bbdo India | Art Director |
Traditional e-mailers from NGOs often get ignored or worse, labeled as junk. Plan India was looking for a way around this to target executives in corporates to help fund the education of underprivileged children. People normally do not delete an email job application. This insight allowed us to create job applications with attached CVs of underprivileged children. The CVs detailed the hardships these kids went through in an effort to get a basic education. And went on to tell the reader that with his help these children could one day apply for the same job! 20,000 e-mails were sent out to senior executives in corporates. 60% response rate 250% increase in fund collections.