370 ZEN TO Z

Short List
Title370 ZEN TO Z
ClientNISSAN AUSTRALIA
Product / ServiceNISSAN 370Z
CategoryD01. Integrated Digital Campaign
EntrantWHYBIN\TBWA GROUP Sydney, AUSTRALIA
Entrant Company:WHYBIN\TBWA GROUP Sydney, AUSTRALIA
Advertising/Web Design Agency:WHYBIN\TBWA GROUP Sydney, AUSTRALIA

Brief Explanation

To prove that the latest model 370Z is the most exhilarating driving experience, we recruited the calmest man on the planet to help us scientifically determine this. We wired Zen Master, Simon Borg Oliver, to a heart monitor and put him through a series of exhilarating tests, measuring his response. In the process we created the world’s first exhilaration scale – Zen to Z and exceeded our sales targets by 85%.

Credits

Name Company Position
Matty Burton Whybin\TBWA Sydney Executive Creative Director
Dave Bowman Whybin\TBWA Sydney Executive Creative Director
Russ Tucker Whybin\TBWA Sydney Digital Creative Director
Karl Reynolds Whybin\TBWA Sydney Associate Digital Creative Director
Glenn Christensen Whybin\TBWA Sydney Art Director
Jarrod Lowe Whybin\TBWA Sydney Copywriter
Peter Chen Whybin\TBWA Sydney Digital Design Director
Jeffrey Mok Whybin\TBWA Sydney Digital Designer
Shaun O'connor Whybin\TBWA Sydney Creative Technology Lead
Chris Rollings Whybin\tbwa Sydney Digital Producer
Pete Gately Whybin\TBWA Sydney Head Of Content
Jeremy Smart Whybin\TBWA Sydney Group Account Director
Chris Repetowski Whybin\TBWA Sydney Account Director
James Needham Whybin\TBWA Sydney Planner
Links
Entry URL