| Title | PAUL (THE ORACLE) IS BACK! |
| Brand | KIA MOTORS |
| Product / Service | SORENTO |
| Category | D01. Integrated Digital Campaign |
| Entrant | INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA |
| Entrant Company: | INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA |
| Advertising/Web Design Agency: | INNOCEAN WORLDWIDE CHINA SHANGHAI Shanghai, CHINA |
| 2nd Advertising/Web Design Agency: | RUN ADVERTISING Changning District, CHINA |
| Name | Company | Position |
|---|---|---|
| T.h Yoon | Kia Motors China | General Manager |
| D.k Kim | Kia Motors China | Vp/Marketing Dept |
| J.l Jin | Kia Motors China | Manager/Marketing Dept |
| Y.m Zhou | Kia Motors China | Associate/Marketing Dept |
| Jun Lee | Innocean Worldwide China/Shanghai | Group Account Director |
| Jay H. Kim | Innocean Worldwide China/Shanghai | Campaign Director |
| Tony Jin | Innocean Worldwide China/Shanghai | Art Director |
| Tony Cheng | Innocean Worldwide China/Shanghai | Media Director |
| Vicky Kim | Innocean Worldwide China/Shanghai | Campaign Manager |
| Joongho Chu | Innocean Worldwide China/Shanghai | Campaign Executive |
| Capo Bao | Run Advertising(Shanghai) Co./Ltd | Creative Director |
| Ronnie Jiang | Run Advertising(Shanghai) Co./Ltd | Deputy Gm |
| Stella Zhou | Run Advertising(Shanghai) Co./Ltd | Associate Ad |
| Eco Yu | Elead Mobile Advertising Co./Ltd | Designer |
| Zhen Wang | Elead Mobile Advertising Co./Ltd | Project Manager |
| Leo Lee | Allyes Quanshi Eastern China Branch | Business Director |
| Harry Zhao | Allyes Quanshi Eastern China Branch | Account Director |
| Steven Zhou | Allyes Quanshi Eastern China Branch | Account Manager |
| Stely Yu | Allyes Quanshi Eastern China Branch | Art Director |
| Raymond Teng | Allyes Quanshi Eastern China Branch | Senior Social-Marketing Manager |
KIA Motors wants to enhance brand recognition & preference in China using it's partnership of EURO 2012.. We designed integrated communication platform using App, SNS & viral video. From the keyword "Game Prediction" we created "prediction game app" with big prize as free trip to winning country. To promote this game app we made the icon of football oracle "Paul the octopus" resurrected in China to communicate with target audiences. We opened his Weibo account & played interactive sitcom with 21 episodes for real-time communication with target audience. All video clips were completed by result of each games in real-time.