CAR RADIO-PERSONALITY
Silver Spike
| Title | CAR RADIO-PERSONALITY |
| Brand | TOKYO FM BROADCASTING |
| Product / Service | HONDA SMILE MISSION |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Masao Nakajima | Dentsu Inc. | Executive Producer |
| Kaoru Sugano | Dentsu Inc. | Creative Technologist |
| Nadya Kirillova | Dentsu Inc. | Copywriter |
| Yu Orai | Dentsu Inc. | Art Director |
| Takashi Kamada | spfdesign Inc. | Art Director/Design/Flash Development |
| Yuko Takada | spfdesign Inc. | Director |
| Satoshi Manaka | spfdesign Inc. | Html Markup |
| Kohei Yamamoto | spfdesign Inc. | Html Markup |
| Gen Okumura | spfdesign Inc. | Program |
| Nao Tokui | Qosmo, Inc. | Talking Development System |
| Kouki Yamada | Qosmo, Inc. | Talking Development System |
| Motoi Ishibashi | Rhizomatiks Co., Ltd. | Hardware Development |
| Yu Orai | Dentsu Inc. | Illustraion |
| Sayaka Shoji | Illustraion | |
| Taro Ishida | Music Compose | |
| Kazuya Toda | LIFT CORPORATION | Film Producer |
| Atsushi Ogawa | LIFT CORPORATION | Film Producer |
| Show Yanagisawa | The Director's Guild | Film Director |
| Ryota Akakamatsu | Tokyo FM Broadcasting | Producer |
| Naoko Tanaka | Tokyo FM Broadcasting | Producer |
Brief Explanation
Mission: Increase interaction with more people. Attract interest to capture new listeners. Solution: Turn the show’s equipment car into a car radio-personality! We structured an original radio personality dialog system: installed 3 years of footage, then taught the car modern Japanese language analyzing all open conversations on the web/SNS. On website, everyone could check out Petiteco’s current location. Talking about local places, the car finds its next destination from recommendations. These conversations created the next show. Results: In less than a month, visitors to the website increased 10 times, that’s more than 2 million people. We gained many new listeners!