| Title | AVATAR LIVE |
| Brand | KIRIN BREWERY |
| Product / Service | HYOKETSU |
| Category | A02. Fast Moving Consumer Goods |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
| 2nd Advertising/Web Design Agency: | RHIZOMATIKS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Akio Morita | Dentsu Inc. | Creative Director/Copy Writer |
| Daito Manabe | Risomatics.co./Ltd. | Creative Director/Creative Technologist/ |
| Mikiko | Choreographer/Stage Director/Visual Director | |
| Hiroyasu Kimura | Risomatics.co./Ltd. | Art Director/Planner |
| Yasukazu Uchida | Dentsu Inc. | Creative Director/Agency Producer |
| Yuna Kayukawa | Dentsu Inc. | Agency Producer/Planner |
| Noboru Nishino | Dentsu Inc. | Agency Producer/Planner |
| Yasushi Ezoe | Dentsu Inc. | Account Executive |
| Satoshi Horii | Rhizomatiks | Interactive Designer/Flash Developer |
| Satoru Higa | Rhizomatiks | Technical Director/Visual Programmer |
| Yoshikazu Yoshikawa | Bow | Flash Developer |
| 2bit Ishii | Bufferrenaiss | System Engineer/Programmer |
| Takcom | Pics Management | Movie Director/Motion Graphic Designer |
| Takahiko Kajima | Pics | Movie Producer |
| Keisuke Iizuka | Sound Designer | |
| Akira Miwa | Mcray Cg | Cg Designer |
| Yosuke Kobayashi | Kitchen Sink | Designer |
| Fujinari Tsutsumi | Dentsu Inc. | Copywriter |
| Ryosuke Ota | Dentsu Inc. | Agency Producer |
| Hidefumi Kokubo | Tow | Producer |
| Kentaro Mito | RaD | Markup Engineer |
11 years after an initial launch of theRTD(alcoholic beverages), HYOKETSU, there’s not any more amazement among consumers toward the product. To deliver "SPARKLING SURPRISE" again to consumers, we created a live stage on web site to give an inovative shared experience for users. Users can participate in virtual live show with their own original avatar.