IT'S MORE FUN IN THE PHILIPPINES

Bronze Spike
TitleIT'S MORE FUN IN THE PHILIPPINES
BrandDEPARTMENT OF TOURISM
Product / ServiceTOURISM
CategoryD01. Integrated Digital Campaign
EntrantBBDO GUERRERO Makati City, THE PHILIPPINES
Entrant Company:BBDO GUERRERO Makati City, THE PHILIPPINES
Advertising/Web Design Agency:BBDO GUERRERO Makati City, THE PHILIPPINES

Credits

Name Company Position
Sugar Perez/Monica Angeles BBDO Guerrero Design
Rizza Garcia BBDO Guerrero Art Director
Corey Cruz/Jeck Ebreo BBDO Guerrero Art Director
Ian Sta Maria/Karen Gosingan BBDO Guerrero Art Director
Manny Vailoces BBDO Guerrero Final Art
Al Salvador BBDO Guerrero Print Producer
Ley Mababangloob/Claren Torres BBDO Guerrero Art Director
Eia Garcia/Sheena Siao BBDO Guerrero Copywriter
Jing Abellera/Ino Magno Just Add Water Producer
Ombet Traspe/Paolo Acosta BBDO Guerrero Accounts
Iking Uy/Lory Zara BBDO Guerrero Accounts
Fran Gonzalez/Tony Harris BBDO Guerrero Accounts
Cristina Buenaventura BBDO Guerrero Strategic Planner
Manny Nepomuceno. BBDO Guerrero Digital
Marissa Manaloto/Dennis Billano BBDO Guerrero Digital
Roshan Nandwani BBDO Guerrero Digital
Dale Lopez BBDO GUERRERO Creative Director
Meggy de Guzman BBDO Guerrero Creative Director/Copywriter
Tin Sanchez BBDO Guerrero Ecd/Copywriter
Jao Bautista BBDO Guerrero CD/Copywriter
Dennis Nierra BBDO Guerrero Art Director
Ian Sta. Maria BBDO Guerrero Associate Creative Director

Brief Explanation

The Philippines. Fantastic beaches. Friendly people. But compared to Thailand’s 19 million and Malaysia’s 25 million tourists, we were only getting a fraction—4 million to be exact. And there wasn’t much money for a global media campaign. But we had the pride of millions of Filipinos. So we needed a rallying cry. And a way to bring it to life. Rather than just another ‘people’ campaign we a ‘people’s campaign.’ One where the voice of 95 million Filipinos (27M of whom are active on Facebook) could be expressed in one idea: It’s more fun in the Philippines. This was seeded in one-on-one meetings with key journalists and bloggers in the days preceding the official launch to over 100 media practitioners.

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