| Title | FLYING BANNER |
| Brand | PARROT |
| Product / Service | AR DRONE |
| Category | B02. Consumer Products |
| Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Entrant Company: | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Advertising/Web Design Agency: | BEACON COMMUNICATIONS Tokyo, JAPAN |
| 2nd Advertising/Web Design Agency: | LEO BURNETT Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yongbom Seo | Beacon Communications K.k. | Interactive Creative Director |
| Taketo Igarashi | Beacon Communications K.k. | Creative Director/Copywriter |
| Yusuke Morotomi | Beacon Communications K.k. | Creative Director/Art Director |
| Yukichi Shikata | Beacon Communications K.k. | Creative Director/Art Director |
| Tadayuki Sugahara | Beacon Communications K.k. | Digital Producer |
| Kosuke Mizushima | Beacon Communications K.k. | Account Supervisor |
| Jon King | Beacon Communications K.k. | Executive Creative Director |
| Yukihiro Byodo | Sanfride | Director |
| Kiyoshi Honda | Sanfride | Producer/Designer |
| Fumio Tanaka | Sanfride | Producer/Designer |
| Hiroki Imatake | Sanfride | Designer |
| Ganji Takata | Sanfride | Technical Director |
| Hisayoshi Hayashi | Freelance | Flash |
| Hisahiro Chofuku | Livedoor | Media Planner |
CHALLENGE The AR Drone is the world’s first WiFi controlled quadricopter piloted by multi-touch on a smartphone. We simply needed to get people to feel the fun of this unreal innovation. SOLUTION We developed a banner ad which lets consumers actually experience what it feels like to “control a drone with a smartphone.”