BYO CUP DAY
Gold Spike
| Title | BYO CUP DAY |
| Brand | 7-ELEVEN |
| Product / Service | SLURPEE |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | LEO BURNETT Melbourne, AUSTRALIA |
| Entrant Company: | LEO BURNETT Melbourne, AUSTRALIA |
| Advertising/Web Design Agency: | LEO BURNETT Melbourne, AUSTRALIA |
| 2nd Advertising/Web Design Agency: | RODEO Melbourne, AUSTRALIA |
Credits
| Name | Company | Position |
|---|---|---|
| Jason Williams | Leo Burnett Melbourne | Executive Creative Director |
| Andrew Woodhead | Creative Group Head | |
| Elle Bullen | Copywriter | |
| James Orr | Art Director | |
| Patrick Rowe | General Manager | |
| Ari Sztal | Group Account Director | |
| Ben Cliffe | Planner | |
| Tony Le | Account Manager | |
| Eamonn Dixon | Copywriter | |
| Terence Thean | Rodeo | Digital/Social Build |
| Leah Grant | Haystac | Pr |
| Neville Betts | OMD | Media |
Brief Explanation
On the 21st September 2011, ‘Bring Your Own Cup’ Day was born. We gave Australians the freedom to bring anything they liked into a 7-Eleven store and fill it up with Slurpee – all for the price of a medium cup (A$2.60). Gumboots, vases, trophies, buckets, viking helmets – anything that fitted within the specially designed in-store gauge was fair game. Promoted through Facebook and activated in-store with posters and a launch event – it was a Slurper’s dream come true.