Brief Explanation

Star Movies has been the official broadcaster of the Oscar Awards for over a decade. The brief was to amplify this association online and drive tune-ins to the LIVE telecast. We created an interactive video based game on the YouTube masthead. The game featured “Oscar hosts” miming Oscar winning/nominated movies who prompted the audiences to guess them. Modeled on dumb charades, the game proved to be quite a hit with an average interaction time of over 50 seconds per view. Viewership to the telecast also increased by 16% over the previous year.