Title Brand Product / Service Entrant Company Location Production Company Location Award
C05 Games
THE BIG MAC FARM CHALLENGE
McDONALD'S / McDONALD'S
OMD FUSE Pyrmont AUSTRALIA
A05 Consumer Services
A FAIR RIDE FOR ALL
VIRGIN MOBILE AUSTRALIA / MOBILE AND DATA PLANS
ONE GREEN BEAN Sydney AUSTRALIA
GUILT TRIPS
V-LINE / TRAIN SERVICES
McCANN MELBOURNE AUSTRALIA
C05 Games
BARINA BEATS
GM HOLDEN / AUTOMOTIVE
McCANN MELBOURNE AUSTRALIA
C06 Other Digital Channels
MIMEISTHAI
TED TALKS / TEDX SYDNEY
CLEMENGER BBDO SYDNEY AUSTRALIA
Silver Spike
C04 Community Applications
SIGNED FINDS
ST VINCENT DE PAUL SOCIETY / VINNIE'S CHARITY THRIFT STORE
GEORGE PATTERSON Y&R Sydney AUSTRALIA
C01 Viral Video
TEMPTATIONS
INTEL / ULTRABOOK
THE MONKEYS Sydney AUSTRALIA
Bronze Spike
THE GATHERING
KIA / KIA CERATO HATCH
INNOCEAN WORLDWIDE AUSTRALIA North Sydney AUSTRALIA
A03 Cars & Automotive
FALL IN LUXURY WEBSITE
VOLKSWAGEN / VOLKSWAGEN TOUAREG
DDB Sydney AUSTRALIA
A07 Public Service, Charity & Fund Raising
HOPE WEBSITE
CANCER COUNCIL NSW / HEALTH RELATED CHARITY
DDB Sydney AUSTRALIA
D01 Integrated Digital Campaign
THE PERFECT LAGER PROJECT
CASELLA / ARVO
ANALOGFOLK Sydney AUSTRALIA
Gold Spike
A03 Cars & Automotive
BARINA SPIRITED DRIVE
HOLDEN / HOLDEN BARINA
VISUAL JAZZ ISOBAR Melbourne AUSTRALIA
A05 Consumer Services
JB HI-FI NOW
JB HI-FI / JB HI-FI NOW
VISUAL JAZZ ISOBAR Melbourne AUSTRALIA
Short List
A07 Public Service, Charity & Fund Raising
THE DEFENCE ALUMNI NETWORK
AUSTRALIAN DEPARTMENT OF DEFENCE / THE DEFENCE ALUMNI NETWORK
VISUAL JAZZ ISOBAR Melbourne AUSTRALIA
Short List
D01 Integrated Digital Campaign
BIRTHDAY HUNT
JETSTAR AIRWAYS / JETSTAR BIRTHDAY HUNT
VISUAL JAZZ ISOBAR Melbourne AUSTRALIA
C01 Viral Video
CANE TOAD ROAD
FORD MOTOR COMPANY / FALCON ECOBOOST
JWT Melbourne AUSTRALIA
C06 Other Digital Channels
WI-FICTION
MELBOURNE WRITERS FESTIVAL / 2011 MELBOURNE WRITERS FESTIVAL
JWT Melbourne AUSTRALIA
A07 Public Service, Charity & Fund Raising
TARGET NUCLEAR WEAPONS
RED CROSS / MAKE NUCLEAR WEAPONS THE TARGET
BELGIOVANE WILLIAMS MACKAY Sydney AUSTRALIA
A03 Cars & Automotive
FLASHFORWARD
NISSAN / NISSAN
REACTIVE Melbourne AUSTRALIA
Short List
A04 Other Consumer Products
SIMPLY FASTER
CERVÉLO / P5
REACTIVE Melbourne AUSTRALIA
A05 Consumer Services
BIG BASH LEAGUE
CRICKET AUSTRALIA / KFC T20 BIG BASH LEAGUE
REACTIVE Melbourne / FUTUREBRAND MELBOURNE AUSTRALIA
REAL FOOD
TESCO / REAL FOOD MAGAZINE
REACTIVE Melbourne / CEDAR COMMUNICATIONS London AUSTRALIA
A03 Cars & Automotive
370 ZEN TO Z
NISSAN AUSTRALIA / NISSAN 370Z
WHYBIN\TBWA GROUP Sydney AUSTRALIA
C06 Other Digital Channels
NRMA MOTION ACTIVATED POSTER
INSURANCE AUSTRALIA GROUP / NSW COMPREHENSIVE CAR INSURANCE
WHYBIN\TBWA GROUP Sydney AUSTRALIA
A01 Corporate Information
PERTHNOW/SUNDAY TIMES
PERTHNOW/SUNDAY TIMES / NEWSPAPERS
LONGTAIL PERTH AUSTRALIA
B03 Consumer Services
ONE-LINER
ECU / UNIVERSITY
LONGTAIL PERTH AUSTRALIA
NEXT LEVEL
ECU / UNIVERSITY
LONGTAIL PERTH AUSTRALIA
D01 Integrated Digital Campaign
STRESSBUSTERS
ECU / UNIVERSITY
LONGTAIL PERTH AUSTRALIA
BLOGGED & BOUND
UNILEVER AUSTRALIA / TONI&GUY
JWT SYDNEY AUSTRALIA
C02 Viral & Email Marketing, e-cards etc.
BYO CUP DAY
7-ELEVEN / SLURPEE
LEO BURNETT Melbourne / RODEO Melbourne AUSTRALIA
Gold Spike
C05 Games
EDGE OF THE INTERNET
MICROSOFT / INTERNET EXPLORER 9
WUNDERMAN Sydney AUSTRALIA
D01 Integrated Digital Campaign
EDGE OF THE INTERNET
MICROSOFT / INTERNET EXPLORER 9
WUNDERMAN Sydney AUSTRALIA
B02 Consumer Products
LOST IN TRANSLATION
BMW/MINI / MINI AUSTRALIA
BADJAR OGILVY Melbourne AUSTRALIA
BUNDY 8-BALL
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA
A02 Fast Moving Consumer Goods
BLOGGED & BOUND
UNILEVER AUSTRALIA / TONI&GUY
JWT SYDNEY AUSTRALIA
D01 Integrated Digital Campaign
STORIES UNBOUND
MELBOURNE WRITERS FESTIVAL / 2011 MELBOURNE WRITERS FESTIVAL
JWT Melbourne AUSTRALIA
C03 Interactive Tools
EARPHONE BULLY
ANTI-BULLYING INITIATIVE / EARPHONE BULLY
SAPIENTNITRO Brisbane AUSTRALIA
Silver Spike
D01 Integrated Digital Campaign
EARPHONE BULLY
ANTI-BULLYING INITIATIVE / EARPHONE BULLY
SAPIENTNITRO Brisbane AUSTRALIA
370 ZEN TO Z
NISSAN AUSTRALIA / NISSAN 370Z
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Short List
ACER RACER
ACER AUSTRALIA / ACER RACER
WEBLING INTERACTIVE AUSTRALIA
A04 Other Consumer Products
PYTHON
SARAH CONNERS / SPRING/SUMMER COLLECTION 2011/12
AIRBAG PRODUCTIONS MELBOURNE / THE POLISH ROOM Melbourne AUSTRALIA
C02 Viral & Email Marketing, e-cards etc.
FASHION HUB
DAVID JONES / DAVID JONES FASHION HUB
VISUAL JAZZ ISOBAR Melbourne AUSTRALIA
C06 Other Digital Channels
THE NAKED ESPRESSO
BREVILLE / BES900 DUAL BOILER
REBORN Sydney AUSTRALIA
Short List
C03 Interactive Tools
FRONTROW
GOOGLE AUSTRALIA / GOOGLE ADS
M&C SAATCHI Sydney / MARK Sydney AUSTRALIA
C04 Community Applications
WE LOVE CRICKET
COMMONWEALTH BANK OF AUSTRALIA / SUMMER OF CRICKET SPONSORSHIP
IMAGINATION Sydney AUSTRALIA
C02 Viral & Email Marketing, e-cards etc.
GROW FOR GOLD
SCHWEPPES / SOLO
BMF Melbourne AUSTRALIA
C04 Community Applications
GROW FOR GOLD
SCHWEPPES / SOLO
BMF Melbourne AUSTRALIA
D01 Integrated Digital Campaign
GROW FOR GOLD
SCHWEPPES / SOLO
BMF Melbourne AUSTRALIA
C06 Other Digital Channels
LITTLE AMAZINGS
NOKIA / LUMIA
WUNDERMAN Sydney AUSTRALIA
C04 Community Applications
PASTA LOVES LEGGO'S
LEGGO'S / PERSONALISED LOVE SONGS
BELGIOVANE WILLIAMS MACKAY Sydney AUSTRALIA