Title Brand Product / Service Entrant Company Location Production Company Location Award
A06 Business Products & Services
JAL SOCIAL BLOCK ART
JAPAN AIR LINES / TOKYO-BOSTON AIRLINE SERVICE
1-10DESIGN Kyoto / TOKYU AGENCY Tokyo JAPAN
A04 Other Consumer Products
SOCIAL BOOKMARK
KODANSHA / PUBLISHER
777INTERACTIVE Tokyo JAPAN
Short List
C04 Community Applications
SOCIAL BOOKMARK
KODANSHA / PUBLISHER
777INTERACTIVE Tokyo JAPAN
Bronze Spike
C06 Other Digital Channels
SOCIAL BOOKMARK
KODANSHA / PUBLISHER
777INTERACTIVE Tokyo JAPAN
C03 Interactive Tools
LITTLE GHOST'S SECRET CHAMBER
NHK BS / NHK BS
A4A Tokyo / DENTSU Tokyo JAPAN
A02 Fast Moving Consumer Goods
HAY FEVER LOTTO
NIHON KRAFT FOODS / HALLS
ADK JAPAN Tokyo JAPAN
DAILY LIFE EXHIBITION-IN 24 HOURS
UNI-PRESIDENT ENTERPRISES / DR.MILKER BRANDING
ADK TAIWAN CHINESE TAIPEI
C03 Interactive Tools
DAILY LIFE EXHIBITION-IN 24 HOURS
UNI-PRESIDENT ENTERPRISES / DR.MILKER BRANDING
ADK TAIWAN CHINESE TAIPEI
A02 Fast Moving Consumer Goods
PERSONALIZED PRAISE
SUNPROFITS INTERNATIONAL / NEW YOU MOISTURE Q
ADK TAIWAN CHINESE TAIPEI
D01 Integrated Digital Campaign
NO MATTER SOUR, SWEET, BITTER, OR SPICY, EXTRA IS ALWAYS THERE
WRIGLEY / WRIGLEY’S EXTRA CHEWING GUM
AGENDA SHANGHAI / WUNDERMAN Shanghai CHINA
A04 Other Consumer Products
PYTHON
SARAH CONNERS / SPRING/SUMMER COLLECTION 2011/12
AIRBAG PRODUCTIONS MELBOURNE / THE POLISH ROOM Melbourne AUSTRALIA
A03 Cars & Automotive
NEW STAR OF INDIA
NISSAN / NISSAN (BRAND)
AKQA London / PHONETHICS MOBILE MEDIA Mumbai UNITED KINGDOM
C04 Community Applications
NEW STAR OF INDIA
NISSAN / NISSAN (BRAND)
AKQA London / PHONETHICS MOBILE MEDIA Mumbai UNITED KINGDOM
D01 Integrated Digital Campaign
NEW STAR OF INDIA
NISSAN / NISSAN (BRAND)
AKQA London / PHONETHICS MOBILE MEDIA Mumbai UNITED KINGDOM
A04 Other Consumer Products
WARM UP!
UNIQLO / UNIQLO
AKQA Shanghai CHINA
Short List
C03 Interactive Tools
KNORR 321 RECIPE APPLICATION
UNILEVER / KNORR
AKQA Shanghai CHINA
C04 Community Applications
THE CHANCE
NIKE / NIKE
AKQA Shanghai CHINA
Short List
WARM UP!
UNIQLO / UNIQLO
AKQA Shanghai CHINA
Short List
D01 Integrated Digital Campaign
KNORR 321 RECIPE APPLICATION
UNILEVER / KNORR
AKQA Shanghai CHINA
THE CHANCE
NIKE / NIKE
AKQA Shanghai CHINA
THE PERFECT LAGER PROJECT
CASELLA / ARVO
ANALOGFOLK Sydney AUSTRALIA
Gold Spike
C04 Community Applications
MISSION: IMPOSSIBLE GHOST PROTOCOL
UNITED INTERNATIONAL PICTURES / MISSION IMPOSSIBLE 4
ARACHNID Petaling Jaya MALAYSIA
A04 Other Consumer Products
STREET CAMERA
SANDISK / FLASH MEMORY CARDS
ASAHI ADVERTISING Tokyo / TYO ID DIVISION Tokyo JAPAN
B02 Consumer Products
LOST IN TRANSLATION
BMW/MINI / MINI AUSTRALIA
BADJAR OGILVY Melbourne AUSTRALIA
A02 Fast Moving Consumer Goods
AXE DRY | HOT ANGLE
UNILEVER JAPAN CUSTOMER MARKETING / AXE
BASCULE Tokyo JAPAN
Bronze Spike
C05 Games
POWERPLAY
CASTROL / CASTROL POWER 1
BATES SERCON New Delhi INDIA
C03 Interactive Tools
FONT FIGHTS FLOOD
THE THAI RED CROSS SOCIETY / FONT FIGHTS FLOOD
BBDO BANGKOK THAILAND
D01 Integrated Digital Campaign
IT'S MORE FUN IN THE PHILIPPINES
DEPARTMENT OF TOURISM / TOURISM
BBDO GUERRERO Makati City THE PHILIPPINES
Bronze Spike
C02 Viral & Email Marketing, e-cards etc.
WORLD'S YOUNGEST JOB APPLICANT
PLAN INDIA / CHILD WELFARE FUND
BBDO INDIA Gurgaon INDIA
TWEET-A-THON
PEPSICO INDIA / 7UP
BBDO INDIA Gurgaon INDIA
C01 Viral Video
LITTLE BROTHER
UNILEVER/LYNX / LYNX SHOWER GEL
BBH CHINA Shanghai CHINA
TANJORE
GOOGLE INDIA / GOOGLE CHROME
BBH INDIA Mumbai INDIA
Bronze Spike
C02 Viral & Email Marketing, e-cards etc.
FACE OFF
UNILEVER INDIA / VASELINE MEN'S FACE WASH
BBH INDIA Mumbai INDIA
C01 Viral Video
OMAMORY
SYMANTEC JAPAN / NORTON INTERNET SECURITY
BEACON COMMUNICATIONS Tokyo JAPAN
B02 Consumer Products
FLYING BANNER
PARROT / AR DRONE
BEACON COMMUNICATIONS Tokyo / LEO BURNETT Tokyo JAPAN
Short List
A07 Public Service, Charity & Fund Raising
TARGET NUCLEAR WEAPONS
RED CROSS / MAKE NUCLEAR WEAPONS THE TARGET
BELGIOVANE WILLIAMS MACKAY Sydney AUSTRALIA
C04 Community Applications
PASTA LOVES LEGGO'S
LEGGO'S / PERSONALISED LOVE SONGS
BELGIOVANE WILLIAMS MACKAY Sydney AUSTRALIA
C01 Viral Video
THE Z-TRIALS
SONY / WALKMAN Z1000 SERIES
BIRDMAN Tokyo JAPAN
A03 Cars & Automotive
MEANING OF MOVING
HONDA / HONDA HYBRID
BIS Tokyo / DENTSU Tokyo JAPAN
C02 Viral & Email Marketing, e-cards etc.
GROW FOR GOLD
SCHWEPPES / SOLO
BMF Melbourne AUSTRALIA
C04 Community Applications
GROW FOR GOLD
SCHWEPPES / SOLO
BMF Melbourne AUSTRALIA
D01 Integrated Digital Campaign
GROW FOR GOLD
SCHWEPPES / SOLO
BMF Melbourne AUSTRALIA
A04 Other Consumer Products
THE ADVENTURES OF BERNIE THE SCHOOLBOY
SONY MUSIC / JOANNA WANG
BREMEN DIGITAL CREATIVE Taipei CHINESE TAIPEI
INSIGHT
SAMSUNG ELECTRONICS / SAMSUNG CAMERA
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
C04 Community Applications
YOUR SONG
SAMSUNG ASIA / CONSUMER ELECTRONICS
CHEIL WORLDWIDE SINGAPORE SINGAPORE
C06 Other Digital Channels
MIMEISTHAI
TED TALKS / TEDX SYDNEY
CLEMENGER BBDO SYDNEY AUSTRALIA
Silver Spike
A07 Public Service, Charity & Fund Raising
SAVE SEVEN
NEW ZEALAND BREAST CANCER FOUNDATION / BREAST CANCER AWARENESS MONTH
COLENSO BBDO Auckland NEW ZEALAND
Short List
C01 Viral Video
THE WALL TAKES IT ALL
ASIAN PAINTS / INTERIOR PAINT EMULSION
CONTRACT ADVERTISING INDIA Mumbai INDIA
C05 Games
BE THE DRAGON
CREATIVE JUICE KUALA LUMPUR / CREATIVE JUICE KUALA LUMPUR FESTIVE GREETING
CREATIVE JUICE KUALA LUMPUR MALAYSIA
C01 Viral Video
THAI ANTI CORRUPTION
BOARD OF TRADE OF THAILAND / BOARD OF TRADE OF THAILAND
CREATIVE JUICE\BANGKOK (TBWA) THAILAND